• Sarah Cascone
• 15 Feb, 2021

At the beginning of 2020, no one expected the percentage of online retail sales to double in a matter of months. But as we all know, it did, creating a fundamental shift in how people explore, evaluate and make purchase decisions. This shift sent retailers of all shapes, sizes and business models rushing to adjust their strategies. Without their reliance on stores, it quickly became obvious that brands would require a different set of investments to keep up and evolve from the transactional na
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